Padel's Hidden Opportunity

Last week, I couldn't book my usual padel game. Every court in New York was full – at both 8AM and 8PM.

What caught my attention wasn't just the waitlist, but who was on it. Players from every industry and background were there, creating the kind of organic networking that brands dream about but can rarely manufacture.

That's when I saw it: one of the most interesting social phenomenons of the decade, hiding in plain sight.

The Perfect Convergence

Think about what's happening:

• An incredible mix of professionals gathering daily in these spaces

• Natural connections forming between industry veterans and rising talent

• Built-in community through clubs and WhatsApp groups

• One-hour format (perfect for busy schedules)

• Four-player requirement (instant networking)

• Easy to start, hard to master (keeps people coming back)

And the best part? We are still in the early days as it takes off across the US.

The Hidden Opportunity

Most sports offer either mass reach or targeted demographics. Padel delivers both, plus:

• Business leaders and young professionals sharing the same court

• Brands connecting with engaged audiences in an authentic setting

• Natural community building through clubs and events

• Digital engagement through apps and group chats

Padel is an advertiser’s dream – it's a powerful networking channel disguised as a sport.

What I’m Thinking About

Here's what fascinates me: some of the most interesting conversations in my network are happening on padel courts, creating micro-communities that grow more valuable by the day.

That's why I’m building Padelholm, to capture this unique moment where sport, business, and culture converge.

Want to be part of what happens next? Submit your membership application today to become a founding member. It only takes a few minutes and there are limited spots available.